All Reports
25 in-depth reports covering every corner of the music business.
The Catalog Gold Rush: Why Billions Keep Pouring Into Legacy Music
Exploring the trend of major labels spending billions on legacy music catalogs and what it means for the industry.
Anatomy of a Label Deal: Advances, Royalties, and the Fine Print Nobody Reads
Breaking down the key terms, advances, and royalty structures in today's label deals.
Punching Above Their Weight: How Indie Labels Are Stealing Market Share
How indie labels are carving out larger slices of the pie through agility and artist-first strategies.
Follow the Money: Tracing a Single Stream From Listener to Artist Payout
Tracing the money flow from listener subscription to artist payout.
Editorial vs. Algorithmic Playlists: Which One Actually Builds a Career?
The power dynamics of editorial playlists and algorithmic discovery.
Platform Roulette: Why Betting Everything on One Streaming Service Is a Losing Game
Exploring platforms like YouTube Music, Tidal, Amazon Music, and emerging alternatives.
Scouting by Algorithm: The New A&R Playbook for Discovering Talent
Modern scouting methods from social media analytics to live showcases.
Assembling the Machine: Managers, Agents, Lawyers, and the Team Behind Every Hit
The essential roles and relationships behind every successful music career.
Laptop to Headliner: How Artists Build Real Leverage Before They Ever Sign
How today's artists build audiences before ever signing a deal.
Your Song on Screen: The Hidden Economics Behind Film and TV Sync Deals
Why film, TV, and ad placements are becoming crucial income for songwriters.
The Songwriter's Split: Demystifying Publishing Royalties and Who Gets Paid
Breaking down the complex world of publishing rights, royalties, and administration.
What Music Supervisors Actually Want Landing in Their Inbox
An insider look at what makes a song sync-ready.
Arena Profits, Club Losses: Why the Touring Economy Is Splitting in Two
Analyzing the economics of live performance at every scale.
The Festival Effect: Why a 25-Minute Set Can Change an Entire Career
The festival circuit as a marketing and brand-building tool.
The $45 Hoodie: How Merch Tables Quietly Bankroll the Entire Tour Circuit
The growing importance of merch as a primary revenue driver.
Stop Posting, Start Connecting: The Only Music Marketing Strategy That Converts
Cutting through the noise with strategies that drive real fan engagement.
15 Seconds to Fame: How Short-Form Video Became the Music Industry's Hit Machine
How TikTok and Reels are reshaping how music gets discovered.
The First Thousand Fans: A Grassroots Playbook for Artists Starting From Nothing
Case studies in organic audience growth.
The Great Recovery: Unpacking Recorded Music's Unprecedented Financial Resurgence
Analyzing the factors behind the industry's financial resurgence.
Leverage Flipped: When Labels Need Artists More Than Artists Need Labels
Examining the rebalancing of power between artists and labels.
Lagos, Bogotá, Jakarta: The Emerging Capitals of the Global Music Business
Exploring booming markets in Latin America, Africa, and Southeast Asia.
Seven Income Streams: The Portfolio Approach to Building a Music Career That Lasts
Beyond streaming—live, merch, licensing, and brand partnerships.
Gut Feeling Meets Big Data: How the Smartest Labels Make Decisions Now
How data is driving decision-making from A&R to marketing.
The Rising Tide of Subscription Prices: Consumer Reactions and Business Implications in Music Streaming
Analyzing how rising subscription prices in music streaming affect consumer behavior and industry dynamics.
Analyzing YouTube's Subscription Price Rise: Impact on Streaming and Artist Earnings
Exploring how YouTube's recent subscription price increase affects the streaming industry and artist revenue.