Touring & Live
The economics of touring, festival strategy, merchandise revenue, and the financial realities of performing live in the modern music industry.
9 in-depth reports published
The Impact of Music Festival Joint Ventures on Artist Development and Market Expansion
Exploring how collaborations in music festivals shape artist careers and broaden market reach.
The Live Stream Economy: What Virtual Concerts Look Like Beyond the Pandemic Boom
How live streaming has settled into a sustainable niche in the live music ecosystem.
Festival Ownership Consolidation: Who Controls Your Favorite Summer Festival
How a handful of companies have quietly acquired control of the global festival landscape.
The Comeback Tour Economics: Why Legacy Artists Are Returning to the Road in Record Numbers
The financial and strategic logic behind the wave of legacy artist reunion tours and comeback shows.
The Secondary Ticketing War: How Artists and Promoters Are Fighting Back Against Scalpers
The evolving battle between the live music industry and the secondary ticketing market.
Live Nation's Antitrust Verdict: Implications for the Live Events Landscape
An in-depth analysis of Live Nation's antitrust verdict and its future impact on the live events industry.
The $45 Hoodie: How Merch Tables Quietly Bankroll the Entire Tour Circuit
The growing importance of merch as a primary revenue driver.
The Festival Effect: Why a 25-Minute Set Can Change an Entire Career
The festival circuit as a marketing and brand-building tool.
Arena Profits, Club Losses: Why the Touring Economy Is Splitting in Two
Analyzing the economics of live performance at every scale.