Topic
Touring & Live
The economics of touring, festival strategy, merchandise revenue, and the financial realities of performing live in the modern music industry.
3 in-depth reports published
Arena Profits, Club Losses: Why the Touring Economy Is Splitting in Two
Analyzing the economics of live performance at every scale.
Rachel Kim
The Festival Effect: Why a 25-Minute Set Can Change an Entire Career
The festival circuit as a marketing and brand-building tool.
Marcus Vance
The $45 Hoodie: How Merch Tables Quietly Bankroll the Entire Tour Circuit
The growing importance of merch as a primary revenue driver.
Jasmine Kaur