Rachel Kim
Live Music & Touring Analyst
Tour marketing professional and analyst covering live music economics, festival strategy, and artist revenue diversification.
About Rachel
Rachel Kim has spent nine years in the live music industry, working in tour marketing and promotion for a major concert promoter before transitioning to analysis and journalism. She has worked on marketing campaigns for tours ranging from 500-capacity club runs to 20,000-seat arena shows, giving her a granular understanding of the economics at every scale. Rachel's coverage of the touring economy draws on relationships with booking agents, promoters, and tour managers across the industry. She also covers revenue diversification strategies, helping artists understand how to build sustainable businesses beyond streaming.
Rachel Kim's articles are written from direct professional experience and reviewed by at least one additional team member for accuracy before publication. All credentials listed on this page are verified by our editorial team. Read our editorial standards →
Coverage Breakdown
Articles by Rachel (2)
Arena Profits, Club Losses: Why the Touring Economy Is Splitting in Two
Analyzing the economics of live performance at every scale.
· 14 min readBusiness StrategySeven Income Streams: The Portfolio Approach to Building a Music Career That Lasts
Beyond streaming—live, merch, licensing, and brand partnerships.
· 14 min read