Rachel Kim
Live Music & Touring Analyst
Tour marketing professional and analyst covering live music economics, festival strategy, and artist revenue diversification.
About Rachel
Rachel Kim has spent nine years in the live music industry, working in tour marketing and promotion for a major concert promoter before transitioning to analysis and journalism. She has worked on marketing campaigns for tours ranging from 500-capacity club runs to 20,000-seat arena shows, giving her a granular understanding of the economics at every scale. Rachel's coverage of the touring economy draws on relationships with booking agents, promoters, and tour managers across the industry. She also covers revenue diversification strategies, helping artists understand how to build sustainable businesses beyond streaming.
Rachel Kim's articles are written from direct professional experience and reviewed by at least one additional team member for accuracy before publication. All credentials listed on this page are verified by our editorial team. Read our editorial standards →
Coverage Breakdown
Articles by Rachel (12)
When the Music Stops: The Financial Toll of Festival Cancellations Due to Climate Change
Festival cancellations linked to climate change cost the industry billions and reshape the live music landscape.
· 8 min readTouring & LiveLive Nation's Acquisitions: Shaping the Future of Global Touring and Artist Opportunities
Examining how Live Nation's expansions reshape the touring landscape for artists and markets.
· 8 min readTouring & LiveLive Nation's Strategic Play in LATAM: Unpacking the Dale Play Live Acquisition
Examining Live Nation's expansion strategy through its acquisition of a majority stake in Dale Play Live in Latin America.
· 8 min readTouring & LiveResale Regulations: Shaping the Future of Live Event Revenues
Exploring how ticket resale regulations are redefining revenue models in the live event industry.
· 8 min readTouring & LiveSpotify's Ticket Access Program: Transforming Live Music Engagement
Spotify's Reserved Ticket Access offers fans early entry to concerts, reshaping artist-fan dynamics and tackling ticketing issues.
· 6 min readTouring & LiveRethinking Virtual Concerts: A Permanent Shift in Artist Revenue?
Virtual concerts have transformed into a sustainable revenue source, complementing in-person shows rather than replacing them.
· 6 min readTouring & LiveInside Festival Consolidation: Who Really Owns Your Favorite Events?
A few companies dominate the $30 billion global festival market, influencing ticket prices and artist bookings.
· 6 min readTouring & LiveLegacy Artists Return: The Financial Forces Driving Comeback Tours
Ticket prices and streaming trends fuel a resurgence of legacy artists on tour, reshaping the live music landscape.
· 6 min readTouring & LiveFighting Ticket Scalping: Strategies for Artists and Promoters
Innovative approaches are emerging as artists and promoters tackle the persistent problem of ticket scalping.
· 6 min readTouring & LiveLive Nation's Antitrust Ruling: A Turning Point for Live Events
The antitrust verdict against Live Nation could reshape the live events industry, impacting ticket pricing, artist negotiations, and market competition.
· 6 min readBusiness StrategySeven Essential Revenue Streams for Thriving Music Careers
Musicians risk collapse without diverse income streams; explore seven vital sources for financial stability.
· 6 min readTouring & LiveWhy Touring Profits Are Concentrating in Arenas While Clubs Struggle
The touring economy is splitting, with arena artists thriving amid club losses, presenting urgent challenges for the live music industry.
· 6 min read