Rachel Kim
Live Music & Touring Analyst
Tour marketing professional and analyst covering live music economics, festival strategy, and artist revenue diversification.
About Rachel
Rachel Kim has spent nine years in the live music industry, working in tour marketing and promotion for a major concert promoter before transitioning to analysis and journalism. She has worked on marketing campaigns for tours ranging from 500-capacity club runs to 20,000-seat arena shows, giving her a granular understanding of the economics at every scale. Rachel's coverage of the touring economy draws on relationships with booking agents, promoters, and tour managers across the industry. She also covers revenue diversification strategies, helping artists understand how to build sustainable businesses beyond streaming.
Rachel Kim's articles are written from direct professional experience and reviewed by at least one additional team member for accuracy before publication. All credentials listed on this page are verified by our editorial team. Read our editorial standards →
Coverage Breakdown
Articles by Rachel (7)
The Live Stream Economy: What Virtual Concerts Look Like Beyond the Pandemic Boom
How live streaming has settled into a sustainable niche in the live music ecosystem.
· 13 min readTouring & LiveFestival Ownership Consolidation: Who Controls Your Favorite Summer Festival
How a handful of companies have quietly acquired control of the global festival landscape.
· 13 min readTouring & LiveThe Comeback Tour Economics: Why Legacy Artists Are Returning to the Road in Record Numbers
The financial and strategic logic behind the wave of legacy artist reunion tours and comeback shows.
· 12 min readTouring & LiveThe Secondary Ticketing War: How Artists and Promoters Are Fighting Back Against Scalpers
The evolving battle between the live music industry and the secondary ticketing market.
· 13 min readTouring & LiveLive Nation's Antitrust Verdict: Implications for the Live Events Landscape
An in-depth analysis of Live Nation's antitrust verdict and its future impact on the live events industry.
· 8 min readBusiness StrategySeven Income Streams: The Portfolio Approach to Building a Music Career That Lasts
Beyond streaming—live, merch, licensing, and brand partnerships.
· 14 min readTouring & LiveArena Profits, Club Losses: Why the Touring Economy Is Splitting in Two
Analyzing the economics of live performance at every scale.
· 14 min read