Leo Jenkins
Platform & Distribution Analyst
Technology reporter covering digital distribution, social media marketing, and emerging music platforms.
About Leo
Leo Jenkins is a technology and media reporter who has covered the intersection of music and tech for six years. He previously reported on the creator economy for a major tech publication and has deep source relationships with executives at streaming platforms, social media companies, and digital distributors. Leo's reporting has uncovered shifts in platform algorithms, distribution economics, and emerging market trends before they hit the mainstream trade press. He brings a tech-forward lens to music industry analysis, helping readers understand how platform incentives shape artist outcomes.
Leo Jenkins's articles are written from direct professional experience and reviewed by at least one additional team member for accuracy before publication. All credentials listed on this page are verified by our editorial team. Read our editorial standards →
Coverage Breakdown
Articles by Leo (17)
How Exclusive Festival Streaming Deals are Reshaping Music Platforms
A look at the strategic advantages of exclusive streaming arrangements for music festivals.
· 8 min readStreaming & DigitalStreaming Manipulation: A Threat to Artist Revenue and Market Credibility
Exploring the dangers of streaming manipulation and its effects on artist earnings and market integrity.
· 8 min readStreaming & DigitalNavigating Streaming Fraud: Its Impact on Royalties and Artist Earnings
Exploring the rise of streaming fraud and its consequences on artist compensation and the music industry.
· 8 min readStreaming & DigitalAnghami's Take-Private Offer: A New Era for Streaming Economics
Exploring Anghami's strategic move and its potential impact on the streaming landscape.
· 8 min readStreaming & DigitalThe Tidal Wave of Lawsuits: Streaming's Fair Play Debate
Examining how lawsuits against streaming services reshape fair play practices in the music industry.
· 8 min readStreaming & DigitalApple's Subscription Price Hike: A Tipping Point for Streaming Services
Analyzing how Apple's potential subscription increases may reshape the streaming landscape.
· 8 min readStreaming & DigitalExclusive Live Concert Series: Streaming Services' New Battleground
Streaming platforms are betting on exclusive live concert series to captivate audiences and gain market share.
· 8 min readStreaming & DigitalThe Uncharted Territory of Live Streaming Concerts for Spotify
Exploring the potential and pitfalls of Spotify's venture into live concert streaming.
· 8 min readStreaming & DigitalRethinking Revenue: Can New Streaming Tiers Reshape the Music Business?
Exploring the revenue implications of emerging streaming subscription models in the music industry.
· 8 min readStreaming & DigitalSpotify's Ticketing Shift: Redefining Artist-Fan Connections and Live Revenue
Spotify's reserve ticketing system transforms how artists sell tickets and engage with fans, reshaping revenue dynamics in live events.
· 6 min readStreaming & DigitalSpotify's Pricing Strategies: Tactics for Global Market Penetration
Spotify alters pricing to expand its global reach, enhancing user engagement and reshaping competition in diverse markets.
· 6 min readMarketing & PromotionMaximizing Revenue: Effective Brand Partnerships for Artists
Explore how artists can negotiate brand deals that enhance revenue and maintain credibility.
· 6 min readMarketing & PromotionMastering Playlist Pitches: Insider Insights for Success
Understand what curators want and how to strategically approach playlist pitching for better visibility.
· 6 min readStreaming & DigitalDigital Distribution Fees Plummet: What It Means for Artists
Understanding the shift in music distribution fees helps artists make better choices for their career.
· 6 min readMarketing & PromotionUseing Superfans: Building Sustainable Revenue Beyond Streaming
Independent artists can thrive by focusing on superfans who drive substantial revenue, transforming engagement into financial support.
· 6 min readMarketing & PromotionEngage, Don’t Broadcast: Elevating Your Music Marketing Strategy
Transform your marketing from broadcasting to building genuine connections for better audience engagement.
· 6 min readStreaming & DigitalWhy Limiting Yourself to One Streaming Service Can Hurt Your Career
In a diverse streaming ecosystem, artists should avoid dependence on a single platform to maximize revenue and outreach.
· 6 min read