Jasmine Kaur
Digital Strategy Editor
Digital marketing strategist with deep expertise in playlist strategy, algorithmic discovery, and merchandise brand development.
About Jasmine
Jasmine Kaur has spent seven years at the intersection of music and digital marketing, working both on the label side and as an independent consultant. She managed playlist pitching and digital marketing campaigns for a mid-major label before launching her own consultancy advising artists on algorithmic strategy and merchandise brand development. Jasmine has managed campaigns responsible for generating over 500 million streams across various artists and has developed merchandise lines that generated six-figure revenue. At Like Hot Cakes, she combines strategic insight with tactical, tested advice.
Jasmine Kaur's articles are written from direct professional experience and reviewed by at least one additional team member for accuracy before publication. All credentials listed on this page are verified by our editorial team. Read our editorial standards →
Coverage Breakdown
Articles by Jasmine (6)
The Genre Fluidity Economy: How Genre-Blending Is Reshaping Music Markets and Discovery
Why genre boundaries are dissolving and what this means for artists, labels, and playlist curators.
· 13 min readArtist DevelopmentThe Co-Writing Room: How Modern Pop Hits Are Actually Made
Inside the collaborative songwriting process that produces the majority of today's chart-topping songs.
· 13 min readStreaming & DigitalUser-Centric vs. Pro-Rata: The Streaming Payout Debate That Could Reshape Artist Income
A deep dive into the two competing models for distributing streaming royalties and what each means for different types of artists.
· 13 min readStreaming & DigitalThe Rising Tide of Subscription Prices: Consumer Reactions and Business Implications in Music Streaming
Analyzing how rising subscription prices in music streaming affect consumer behavior and industry dynamics.
· 8 min readTouring & LiveThe $45 Hoodie: How Merch Tables Quietly Bankroll the Entire Tour Circuit
The growing importance of merch as a primary revenue driver.
· 14 min readStreaming & DigitalEditorial vs. Algorithmic Playlists: Which One Actually Builds a Career?
The power dynamics of editorial playlists and algorithmic discovery.
· 13 min read