Jasmine Kaur
Digital Strategy Editor
Digital marketing strategist with deep expertise in playlist strategy, algorithmic discovery, and merchandise brand development.
About Jasmine
Jasmine Kaur has spent seven years at the intersection of music and digital marketing, working both on the label side and as an independent consultant. She managed playlist pitching and digital marketing campaigns for a mid-major label before launching her own consultancy advising artists on algorithmic strategy and merchandise brand development. Jasmine has managed campaigns responsible for generating over 500 million streams across various artists and has developed merchandise lines that generated six-figure revenue. At Like Hot Cakes, she combines strategic insight with tactical, tested advice.
Jasmine Kaur's articles are written from direct professional experience and reviewed by at least one additional team member for accuracy before publication. All credentials listed on this page are verified by our editorial team. Read our editorial standards →
Coverage Breakdown
Articles by Jasmine (2)
Editorial vs. Algorithmic Playlists: Which One Actually Builds a Career?
The power dynamics of editorial playlists and algorithmic discovery.
· 13 min readTouring & LiveThe $45 Hoodie: How Merch Tables Quietly Bankroll the Entire Tour Circuit
The growing importance of merch as a primary revenue driver.
· 14 min read