Jasmine Kaur
Digital Strategy Editor
Digital marketing strategist with deep expertise in playlist strategy, algorithmic discovery, and merchandise brand development.
About Jasmine
Jasmine Kaur has spent seven years at the intersection of music and digital marketing, working both on the label side and as an independent consultant. She managed playlist pitching and digital marketing campaigns for a mid-major label before launching her own consultancy advising artists on algorithmic strategy and merchandise brand development. Jasmine has managed campaigns responsible for generating over 500 million streams across various artists and has developed merchandise lines that generated six-figure revenue. At Like Hot Cakes, she combines strategic insight with tactical, tested advice.
Jasmine Kaur's articles are written from direct professional experience and reviewed by at least one additional team member for accuracy before publication. All credentials listed on this page are verified by our editorial team. Read our editorial standards →
Coverage Breakdown
Articles by Jasmine (6)
How Streaming is Breaking Down Genre Barriers in Music
The growth of streaming is blending genres and reshaping how artists and audiences discover and interact with music.
· 6 min readArtist DevelopmentInside the Co-Writing Rooms: The Real Process Behind Pop Hits
Modern pop hits emerge from structured collaboration in co-writing rooms, not solitary songwriting.
· 6 min readStreaming & DigitalUnderstanding Streaming Royalties: Pro-Rata vs. User-Centric Models
Streaming royalty systems affect artist earnings, pitting pro-rata against emerging user-centric models with distinct consequences.
· 6 min readStreaming & DigitalRising Subscription Costs: Navigating Consumer Reactions and Business Strategies
Exploring how rising subscription prices impact consumer behavior and the music streaming industry.
· 6 min readTouring & LiveMaximizing Merch Tables: A Vital Profit Center for Touring Artists
Touring artists are shifting focus from album promotion to merchandise, driving profits through savvy sales strategies.
· 6 min readStreaming & DigitalEditorial vs. Algorithmic Playlists: Strategies for Sustainable Music Growth
Understanding the impact of editorial and algorithmic playlists is crucial for artists seeking sustainable success in the streaming landscape.
· 6 min read