Chloe Bennett
Emerging Artists Editor
Writer and researcher focused on the new artist pipeline, bedroom production culture, and short-form video marketing.
About Chloe
Chloe Bennett is a music industry researcher and writer who specializes in the new artist pipeline—how unsigned and early-career artists build audiences, monetize their work, and navigate the transition from independent to signed. Before joining Like Hot Cakes, she conducted primary research on bedroom producer culture and self-releasing strategies for a university music business program. Chloe interviews dozens of emerging artists and their teams each year, grounding her analysis in current, lived experience rather than theoretical frameworks. Her work has been cited in academic papers on the democratization of music production.
Chloe Bennett's articles are written from direct professional experience and reviewed by at least one additional team member for accuracy before publication. All credentials listed on this page are verified by our editorial team. Read our editorial standards →
Coverage Breakdown
Articles by Chloe (2)
Laptop to Headliner: How Artists Build Real Leverage Before They Ever Sign
How today's artists build audiences before ever signing a deal.
· 14 min readMarketing & Promotion15 Seconds to Fame: How Short-Form Video Became the Music Industry's Hit Machine
How TikTok and Reels are reshaping how music gets discovered.
· 16 min read