Chloe Bennett
Emerging Artists Editor
Writer and researcher focused on the new artist pipeline, bedroom production culture, and short-form video marketing.
About Chloe
Chloe Bennett is a music industry researcher and writer who specializes in the new artist pipeline—how unsigned and early-career artists build audiences, monetize their work, and navigate the transition from independent to signed. Before joining Like Hot Cakes, she conducted primary research on bedroom producer culture and self-releasing strategies for a university music business program. Chloe interviews dozens of emerging artists and their teams each year, grounding her analysis in current, lived experience rather than theoretical frameworks. Her work has been cited in academic papers on the democratization of music production.
Chloe Bennett's articles are written from direct professional experience and reviewed by at least one additional team member for accuracy before publication. All credentials listed on this page are verified by our editorial team. Read our editorial standards →
Coverage Breakdown
Articles by Chloe (5)
The Rise and Fall: Analyzing Lizzo's Album Sales Decline
Exploring the dynamics behind Lizzo's declining album sales and the implications for artist longevity.
· 8 min readMarketing & PromotionWhy Social Media Managers Are Essential for Today’s Artists
The role of social media managers has become a vital investment for artists, shaping their commercial success in a new era.
· 6 min readArtist DevelopmentRethinking Artist Development: Strategies for Success in 2026
Artist development has shifted towards data-driven strategies prioritizing quick releases and audience engagement.
· 6 min readMarketing & PromotionShort-Form Video: Revolutionizing Music Discovery and Artist Strategies
Short-form video platforms are reshaping music discovery, compelling artists to adapt their strategies for songwriting and engagement.
· 6 min readArtist DevelopmentRedefining Artist Success: The New Blueprint for Music Careers
Artists now build audiences online before seeking label support, transforming their career trajectories in the process.
· 6 min read