Touring & Live
The economics of touring, festival strategy, merchandise revenue, and the financial realities of performing live in the modern music industry.
12 in-depth reports published
Live Nation's Strategic Play in LATAM: Unpacking the Dale Play Live Acquisition
Examining Live Nation's expansion strategy through its acquisition of a majority stake in Dale Play Live in Latin America.
Resale Regulations: Shaping the Future of Live Event Revenues
Exploring how ticket resale regulations are redefining revenue models in the live event industry.
Spotify's Ticket Access Program: Transforming Live Music Engagement
Spotify's Reserved Ticket Access offers fans early entry to concerts, reshaping artist-fan dynamics and tackling ticketing issues.
Joint Ventures: A Catalyst for Artist Growth and Festival Success
Joint ventures in music festivals boost artist exposure and expand market reach, benefiting both talent and events.
Rethinking Virtual Concerts: A Permanent Shift in Artist Revenue?
Virtual concerts have transformed into a sustainable revenue source, complementing in-person shows rather than replacing them.
Inside Festival Consolidation: Who Really Owns Your Favorite Events?
A few companies dominate the $30 billion global festival market, influencing ticket prices and artist bookings.
Legacy Artists Return: The Financial Forces Driving Comeback Tours
Ticket prices and streaming trends fuel a resurgence of legacy artists on tour, reshaping the live music landscape.
Fighting Ticket Scalping: Strategies for Artists and Promoters
Innovative approaches are emerging as artists and promoters tackle the persistent problem of ticket scalping.
Live Nation's Antitrust Ruling: A Turning Point for Live Events
The antitrust verdict against Live Nation could reshape the live events industry, impacting ticket pricing, artist negotiations, and market competition.
Maximizing Merch Tables: A Vital Profit Center for Touring Artists
Touring artists are shifting focus from album promotion to merchandise, driving profits through savvy sales strategies.
Maximizing the Impact of a 25-Minute Festival Set for Emerging Artists
A short festival performance can fuel an artist's growth, attract fans, and create invaluable content for their career.
Why Touring Profits Are Concentrating in Arenas While Clubs Struggle
The touring economy is splitting, with arena artists thriving amid club losses, presenting urgent challenges for the live music industry.